Numero 7: Find your P
n 1960 Marketing Professor Edmund Jerome McCarthy proposed the concept of the 4 Ps marketing in his book ‘Basic Marketing: A Managerial Approach’. The book went on to become one…
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n 1960 Marketing Professor Edmund Jerome McCarthy proposed the concept of the 4 Ps marketing in his book ‘Basic Marketing: A Managerial Approach’. The book went on to become one…
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